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Gift Card Redemption
Case Study

Challenge

A global partner was looking for a seamless, easy and cost-effective solution for providing employees incentives for participation and engagement in their rewards program initiatives.

gift card redemption case study

Truelio Results

A Better Reward Experience. A Smarter Spend.

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35,445

2025 Digital Gift Card
Rewards Claimed

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$

873,345

2025 Total Value
Digital Gift Card
Rewards Claimed

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93.7

%

2025 Digital Gift Card
Claim Rate

+5% over 2024

Our Strategy

Truelio developed a secure, fully digital gift card application that makes it simple and cost-effective to incentivize employee engagement in rewards programs through an easier gift card claim experience. Employees receive notification of their rewards which are instantly available via a secure digital platform — no physical cards, no shipping, no delays. Additionally, the solution was created so the partner is not charged for the value of the gift card until the employee actually “redeems” the digital gift card. This feature helps partners reduce costs by eliminating payment for unused rewards, while giving employees a faster, more seamless redemption experience.

Our Work

  • UI/UX development of end-to-end gift card redemption experience
  • Web integration with 3rd party provider
  • Creative design
  • Communications campaign strategy and deployment
  • Project management
  • Reporting

The digital gift card redemption experience (web based platform, mobile view)

Gift Card redemption
Gift Card redemption

Ready to build a journey that drives growth?