Welcome to the Truelio Brand Health Diagnostic Does Your Brand Measure Up? This short diagnostic will help you uncover how well your brand supports your business goals—from identity and messaging to experience and authenticity. It’s fast, easy and 100% click-based. • Takes under 5 minutes • No typing, just simple scale-based questions • Instant insight into your brand’s strengths—and potential gaps It’s not about perfection. It’s about clarity. And this is a great place to start. Ready to see where your brand stands? Let’s go. SECTION 1: CULTURE ALIGNMENT Does your brand reflect who you truly are? Our brand identity aligns with our internal company culture. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our employees can articulate our brand’s purpose and values. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our brand messaging feels natural, not forced or overly corporate. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree We use storytelling to express who we are authentically. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree The internal team fully believes in and supports the brand vision. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree 1 out of 4 SECTION 2: BRAND PROMISE EXECUTION Are you delivering on what you say? There’s a clear and consistent connection between what we say and what our customers experience. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our products/services consistently meet or exceed expectations. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree We have clear differentiation that is recognized in the market. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our customers trust us because we are transparent and consistent. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our marketing, brand and customer experience align perfectly. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree 2 out of 4 SECTION 3: MODERNITY & COMPETITIVE EDGE Is your brand built for today’s marketplace? Our brand positioning resonates with today’s consumers. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree We stay ahead of market trends and adapt when needed. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our visual identity feels modern and compelling. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our digital presence (website, social, content) is strong and engaging. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree We compete effectively with both traditional and emerging competitors. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree 3 out of 4 SECTION 4: BRAND EXPERIENCE CONSISTENCY Does your brand show up the same way across all touchpoints? Our brand is consistently represented across all channels. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Customer interactions reflect our brand values at every level. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree We have clear brand guidelines that are followed company-wide. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Our tone and messaging are cohesive across marketing and operations. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree Customers can recognize us instantly without needing to see our logo. Please select your answer Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree 4 out of 4 Name* Email* Company Name* We collect this information to email you your results along with helpful tips. If you choose, it also allows us to provide a contact point. We will never spam you or share your information with third parties. Time's up