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Truly great brands are built from within, driven by authenticity and inspired by employee and customer-centric cultures.
![Truelio Paradigm](https://truelio.com/wp-content/uploads/2024/03/truelio-paradigm-people-culture.jpg)
Overview
For decades, companies have aspired to create dynamic and genuine brands that deliver memorable experiences and customer trust. Paradigm was precisely developed to meet this complex goals. Its archetypal-based methodology uniquely blends culture, science and art to deliver an emotionally driven and authentic brand identity. Unlike traditional rebrand approaches, Paradigm’s time-tested methodology uses a balance of quantitative and qualitative analysis to discover a company’s true self and the employee beliefs and behaviors that drive its brand and customer experience.
The Paradigm Brand Development Methodology:
The Merging of Culture, Science and Art
![](https://truelio.com/wp-content/uploads/2024/03/paradigm-icon-art-science.jpg)
Benefits
An enhanced brand identity that authentically aligns with your culture, mission, vision and values.
A heightened customer and employee experience.
A collaborative, science-based brand transformation process that aligns your Marketing team’s goals with your Human Resource department’s priorities.
A culture-based brand strategy that serves as a roadmap to delivering a consistent, genuine and vibrant brand experience.
Implementation
![Paradigm implementation](https://truelio.com/wp-content/uploads/2024/03/paradigm-implementation.jpg)
- Paradigm Culture + Brand Assessment: The framework to clearly understanding your corporate culture. A 12-minute employee survey and proprietary algorithm designed to identity your key cultural attributes, patterns, strengths and weaknesses.
- Paradigm Archetypal Brand + Culture Analysis: Understanding your organization culture and archetypal DNA. An overview of archetypal branding, detailed analysis of your assessment output and initial identification of your primary, secondary and trailing archetypes.
- Paradigm Workshop: Identification of your archetypal makeup
A collaborative discussion pinpointing your archetypal makeup based on your assessment findings and analysis. - Science-Based Culture and Brand Identity Mapping: The merging of art and science
Development of your culture and brand identity based on behavior science data mapping and the application of art and design practices.