Experience is everything when it comes to brand awareness and engagement. Our BX product and services suite empowers our partners with a broad range of marketing solutions designed to create authentic, memorable and performance-based experiences. Most importantly, it incorporates a perfect blend of art and science to deliver a great brand experience – and even better results.
What is Brand Experience (BX)?
Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or media type. Rather, it’s the result — or the lasting impression — that remains after someone encounters or engages with a brand in any environment.
It’s a holistic approach that combines elements of user experience, customer experience and brand identity all in one.
Culture + People
Making culture tangible.
Building an authentic brand from within.
Behind every great company lies an organizational culture that’s built on trust and a keen awareness of the values that drive your employee, brand and customer experience. It starts with gaining a clear understanding of your culture attributes and aligning your people strategy with your business planning. Our unique culture discovery approach is founded on Paradigm, our culture-based brand transformation system. This proprietary system is founded on behavior science principles and empowers companies to find the employee attitudes and behaviors that fuel their culture. Using qualitative and quantitative methods, Paradigm is design to generate discussion and discovery of your corporate values and deliver insights into your company’s persona. Through collaboration and data, it unlocks a cultural understanding that’s the foundation for establishing an authentic brand identity.
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- Paradigm Culture + Brand Assessment
- Paradigm Archetypal Brand + Culture Analysis
- Paradigm Culture Workshop
- Development of Foundational Culture Components
- Corporate Values
- Mission/Purpose Statement
- Brand Promise
- Brand Experience Integration and Transformation
Branding + Creative
Reimagining the visual and verbal expression of your brand. Transforming your vision into results.
Truly great branding and creative incites a visceral experience that connects with people. It’s driven by emotion and amazing artistry, leveraging the perfect blend of science, data and insights to create something that captivates your audience. Our brand and creative teams are obsessed about creating strategic, expertly crafted content and graphic design solutions that deliver an amazing brand experience. Each authentically telling your story and delivering a brand identity that attracts prospects, nurtures customers and promotes extraordinary loyalty.
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- Research, Planning & Development
- Archetypal Discovery
- Design & Production
- Gamification Strategy & Design
- Creative Strategy
- Multi-Media Production
- User Interface (UI) & User Experience (UX) Design
Partner Stories
Digital + Interactive
Data-driven, strategically grounded and context aware.
Our digital marketing capabilities are broad and varied, but everything basically comes down to this — if you need it, we can do it. From paid media to SEO to geofencing, our clients know they can come to us with pretty much any request and they’ll get an enthusiastic partner who will see their project through from discovery to launch and beyond. We simply go deeper than surface-level ad clicks and impressions. We get into it with you to discover your customers’ behaviors to understand how to better serve them and your goals.
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- Strategic Planning
- Campaign Development
- Website Design & UX
- SEO & Website Analytics
- Paid Media
- Content Creation
- Email Strategy & Development
- Social Media Management
Partner Stories
Corporate Events + Training
Producing events that amaze and inspire.
When it comes to event planning, we consider ourselves a bit of a unicorn. As a full-service marketing agency, we understand how to transform any event into an incredible brand experience. Behind every successful event lies an unwavering attention to detail designed to inspire your attendees at every opportunity. Our event planning and management team provides a full suite of event management services, including a broad range of technology solutions, all designed to exceed your attendees’ expectations while providing you and your company with much-needed peace of mind.
- Program Strategy
- Branding & Design
- Content Creation
- Location & Venue Management
- Registration Management
- Logistics Management
- Pre- & Post-Event Marketing
- On-site Management
Technology + Engineering
Unlocking the expertise to realize your vision.
Whether you need an app or a platform, a portal or a new website, we hit the ground running without the red tape and traditional slow uptake of a large agency. Our goal is to work ahead of the curve and outside typical expectations. Our in-house technology team is our true differentiator, delivering a broad range of capabilities that empower our partners to address their most complex and critical challenges. You dream it, we build it. And we’ll make sure it’s secure, compliant, data-driven and an absolutely amazing brand experience.
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- Web Development
- Mobile App Development
- Custom Desktop & Web Application Development
- System Architecture, Design & Integration
- Maintenance, Hosting & Support
Intel + Insights
Harnessing the power of data-driven analysis and marketing intelligence.
Marketing can be complex when it comes to measuring performance. Our Intel + Insights team uses state-of-the art platforms and data analysis tools to simply your reporting and marketing intelligence. The combination of our innovative tools and intel expertise empowers our partners with growth strategies that lead to competitive advantages and transformative marketing solutions. Our consultative approach to brand experience is driven by our ability to deliver game-changing insights that are contextual, intelligent and actionable.
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- Business Intelligence
- Data Architecture
- Real-Time Analytics & Reporting
- Dashboard Design
- Training & Support
