Insights

The Luck of the Authentic: Why Guinness Doesn’t Rely on Four-Leaf Clovers to Win Hearts

When it comes to legendary brands, Guinness doesn’t just pour pints—it pours legacy, culture and…

From “Just Blew It” to “Just Do It” Again: Nike’s Wake-Up Call on Brand Authenticity

On June 28, 2024, Nike suffered the largest single-day stock price collapse in its history,…

Why We Love the Brands We Love

Valentine’s Day isn’t just for starry-eyed couples and grand romantic gestures; it’s also a great…

The Secret Sauce of Company Culture: Why Internal Comms Matter (More than Ever)

Company culture is what makes or breaks a workplace. If that’s a shock to your…

Beyond the Logo: Walmart’s Rebrand as a Reflection of Evolution & Authenticity

Rebranding is often seen as a cosmetic exercise—a new logo, a refreshed slogan or a…

Why Your Brand Is Losing to AI: The Human Element Missing in 2025 Marketing

Welcome to 2025, where AI isn’t just knocking on marketing’s door—it’s barged in, raided the…