The Secret Sauce of
Company Culture:
Why Internal Comms Matter (More than Ever)
Christine Toto
Brand and Culture Evangelist
Company culture is what makes or breaks a workplace. If that’s a shock to your system, it’s time to take a hard look in your corporate mirror. It’s the vibe, the energy, the thing that gets people excited to show up every day. What’s at the heart of every great culture? Solid internal communication. Without it, you’ve got teams working in silos, people feeling out of the loop and a constant stream of “Wait, what?” moments.
Here’s why nailing internal comms is key to building a strong and vibrant company culture.
Trust Is a Two-Way Street
If you want employees to trust the company, you need to keep them in the know. People crave transparency—what’s going well, what’s not and where the company is headed. When leadership shares openly, it builds trust. And when employees trust the company, they’re far more likely to stick around and give their best.
Belonging = Happy Employees
No one likes feeling like just another body in the office. Regular shoutouts, team wins and “you crushed it” messages remind people they’re more than just a name on the payroll—they’re part of something bigger. When employees feel seen and appreciated, they’re more engaged and connected to the team.
Everyone on the Same Page
Imagine playing a game without knowing the rules. Frustrating, right? Clear communication ensures everyone knows the company’s goals and how they fit into the plan. When people understand how their work contributes to the bigger picture, they’re more motivated and aligned with the mission.
Keep the Energy Up
Engaged employees fuel a thriving culture. Internal comms keeps that energy alive by giving people a platform to share ideas, celebrate wins and even voice concerns. When employees feel heard and valued, they’re much more likely to go the extra mile.
Change Doesn’t Have to Be Scary
Whether it’s a big company restructuring, a new business strategy or just a simple software update, change is a given. But when you communicate clearly and consistently, it makes the whole process far less stressful. People want to know the “why” behind the changes and what it means for them. Good comms can turn even the harshest skeptics into champions.
Spark New Ideas
When communication flows freely, so do ideas. Creating a culture where people feel comfortable sharing their thoughts—whether it’s a fresh approach to team meetings, a new client pitch idea or even suggestions for spicing up Taco Tuesdays—leads to innovation. And that’s how you stay ahead of the game.
Reinforce Your Company’s Vibe
Your company’s identity isn’t just about the logo or the mission statement; it’s about how you communicate every day. Whether through fun newsletters, stand-up meetings or sharing fun memes in Teams, internal comms keep everyone connected to what makes your company unique.
How to Get It Right
Want to level up your internal comms game? Here’s the playbook:
- Mix It Up – Use different channels—emails, videos, Slack or whatever works for your team.
- Ask For Feedback – Make it easy for people to share their thoughts and ideas.
- Stay Consistent – Keep the updates coming. Nobody likes a communication drought.
- Celebrate Wins – Big or small, shout out those achievements!
The Big Takeaway
Internal communication is the glue that holds company culture together. It builds trust, keeps everyone aligned and creates a workplace where people actually want to be. If you’re looking to boost morale, engagement and overall vibes, start by focusing on how you communicate.
Trust us, your team will thank you.
Interested in learning more? Contact us for a complimentary consultation to discuss how we can help boost your internal communications and deliver an enhanced employee experience.
