SECTION 1: CULTURE ALIGNMENT
Does your brand reflect who you truly are?
Our brand identity aligns with our internal company culture.
Our employees can articulate our brand’s purpose and values.
Our brand messaging feels natural, not forced or overly corporate.
We use storytelling to express who we are authentically.
The internal team fully believes in and supports the brand vision.
1 out of 4
SECTION 2: BRAND PROMISE EXECUTION
Are you delivering on what you say?
There’s a clear and consistent connection between what we say and what our customers experience.
Our products/services consistently meet or exceed expectations.
We have clear differentiation that is recognized in the market.
Our customers trust us because we are transparent and consistent.
Our marketing, brand and customer experience align perfectly.
2 out of 4
SECTION 3: MODERNITY & COMPETITIVE EDGE
Is your brand built for today’s marketplace?
Our brand positioning resonates with today’s consumers.
We stay ahead of market trends and adapt when needed.
Our visual identity feels modern and compelling.
Our digital presence (website, social, content) is strong and engaging.
We compete effectively with both traditional and emerging competitors.
3 out of 4
SECTION 4: BRAND EXPERIENCE CONSISTENCY
Does your brand show up the same way across all touchpoints?
Our brand is consistently represented across all channels.
Customer interactions reflect our brand values at every level.
We have clear brand guidelines that are followed company-wide.
Our tone and messaging are cohesive across marketing and operations.
Customers can recognize us instantly without needing to see our logo.
4 out of 4
