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Dec 13
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YYE Merger BX Services Suite

Truelio Announces Merger with Yye Software and Launch of BX Services Suite TM

By News

ATLANTA, GA., December 6, 2023 – Truelio, a premier brand experience agency specializing in branding, digital marketing and technology solutions, announced today it recently merged with Yye Software (Yye), a Georgia-based software application development company specializing in web, mobile and desktop technology solutions. Over the past decade, Yye has served as a strategic partner for Truelio providing custom mobile and web application expertise and support to its growing partner base.

“The merger of Yye Software and Truelio marks a groundbreaking partnership, seamlessly fusing Yye’s cutting-edge technology with Truelio’s rich brand experience and creative prowess,” said John Kauffman, Truelio’s CEO and president. “The integration of both companies unites two distinct and complementary cultures. Most importantly, it enhances our ability to deliver groundbreaking software solutions and unparalleled value to our current partners and prospective clients.”

“Our blending of talent marks a strategic alliance that promises innovation, expanded marketing and design capabilities and an even stronger commitment to providing cutting-edge solutions in the ever-evolving technology landscape,” added Bill Young, Yye’s Owner. “This merger exemplifies our dedication to growth, customer satisfaction and re-shaping the future of software development.”

In addition to the Yye merger, Truelio also announced the launch of its new BX Services Suite™.  The suite is designed to demonstrate the broad, integrated brand experience solutions the agency provides, by streamlining them into intuitive productized service offerings.

“As we’ve grown our capabilities, it was important we establish a brand architecture that not only supports our expansive and evolving offerings, but succinctly expresses the wide-ranging solutions we provide to our partners,” said Brian Fallers, Truelio’s Chief Brand Officer. “In today’s omni-channel marketplace, delivering an integrated brand experience is more important than ever. Our BX Services Suite was inspired by our partners and their need to have holistic solutions that support their entire brand experience.”

Patrick Blanchard, VP of Interactive Marketing & Business Development added, “Whether in need of a single service solution or a range of options, our suite addresses the entire brand and marketing ecosystem and how our team can support it through a broad brand experience lens. It also provides us a clear direction as we strategize future product development and remain responsive to our evolving partner needs.”

Today’s announcements follow a monumental year for the agency. Truelio has greatly expanded its account services, digital marketing and technology teams and is in the process of augmenting its brand management and in-house creative departments. This year, the agency has experienced a 24% increase in employee growth and a 15% increase in revenue over 2022.  It was also recognized as a Great Place To Work-Certified™ company. Additional information on Truelio’s BX Services Suite is available at https://truelio.com/bx-services-suite/. To learn more about the company’s experience, capabilities and comprehensive branding, digital marketing and technology solutions, visit truelio.com.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier full-service brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

Apr 05
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Truelio Formally Launches Corporate Training and Event Management as a New Service Offering

By News

ATLANTA, April 6, 2023 – Truelio, a leading brand experience, digital marketing and technology transformation agency, formally announced today the addition of corporate training and event management to its broad suite of agency services.

“As a brand experience agency, expansion into the corporate event planning and management space was a natural evolution for us. Collectively, our team has over five decades of experience managing events of all sizes and types, ranging from large conferences to corporate meetings and retreats,” said John Kauffman, Truelio’s CEO and president. “We’re also pleased to offer corporate training as a service, especially helping contact centers increase profitability through enhanced agent performance.  We have a very specialized understanding of the contact center and customer experience industries. This knowledge, combined with our co-brand partnership experience, provides a unique advantage to our partners.”

Truelio’s corporate training and event management service encompasses a broad range of expertise and experience including:

  • Program Strategy, Branding and Design
  • Content Creation and Design
  • Location and Venue Management
  • Registration Management
  • Logistics Management
  • Pre- and Post-Event Marketing
  • Onsite Management

Additionally, Truelio offers a proprietary event technology platform allowing for online registration management and real-time text communications across the entire event experience (pre-event, during the event and post-event). Truelio also offers a microlearning mobile app designed to optimize engagement and learning during and following an event/training program.  A detailed description of Truelio’s corporate training and event management service can be found at truelio.com/event-solutions/.

Today’s announcement marks another milestone in the evolution of the company. In October 2022, the agency revealed the Truelio name and brand after over a year of planning and development. Shortly thereafter, it launched TruelioCares, a philanthropic division of the agency designed to give back to its employees’ communities. Visit www.truelio.com to learn more about the company’s brand story, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier full-service brand experience, digital marketing and technology transformation agency. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture has helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit www.truelio.com to learn more about our experience, expertise and broad suite of marketing and technology solutions.

Sep 23
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Dynamic Marketing Systems Strengthens Executive Leadership Team With Appointments of Tracy Murgash as Chief Operating Officer and Brian Fallers as Chief Brand Officer

By News

Dynamic Marketing Systems (DMS), a leading interactive marketing, brand experience and technology transformation agency, announced today the promotion of Tracy Murgash to Chief Operating Officer (COO) and Brian Fallers to Chief Brand Officer (CBO). The two executive leadership appointments are new roles within the organization and reflect the firm’s continued expansion and positioning for future growth.

“This has been a transformational period for DMS. As we continue to meet the evolving needs of our clients, Tracy and Brian will be instrumental in collaborating across our organization to deliver creativity, innovation and process improvements while driving an enhanced focus on our own marketing and brand efforts,” stated John Kauffman, DMS’ President. “We understand that at our essence, we are a relationship-based firm driven by the success of our clients. These two promotions, as well as the tremendous additions we made earlier this year, will not only enhance our current capabilities but position our company for a new and exciting chapter which we’ll be sharing in the months ahead.”

Murgash’s experience with DMS spans over a decade and includes her most recent leadership role as Senior Vice President of Client Development. She joined DMS in 2017 following senior account leadership roles at Aon Risk Solutions and Barclays, both of which she was also a DMS client. As the company’s Chief Operations Officer, Murgash will be responsible for directing daily business operations, supporting operational policies and compliance procedures, and overseeing client services and the day-to-day activity of DMS employees. She will continue to work closely with existing clients to drive growth initiatives while collaborating with potential new clients to expand their business.  

Prior to joining DMS, Fallers was Founder and Chief Brand Officer at Muse Marketing + Creative (Muse). He joined the company as part of Muse’s recent merger with DMS in January. Over the past two decades, he’s partnered with many of the world’s leading brands to develop and launch highly successful brand, communications and integrated marketing initiatives. His background includes brand management, creative direction and strategy, campaign execution, content creation, sales enablement, event management and corporate communications. As DMS’ Chief Brand Officer, Fallers will oversee and drive the company’s internal and external identity and communication guidelines as well as provide additional leadership on client brand initiatives and creative development.  

Visit www.DiscoverDMS.com to learn more about the company’s experience, capabilities and broad suite of interactive marketing, creative, brand and technology solutions.  

DMS Media Contact
Randy Dawson
Chief Marketing Officer
Tel: 770.407.6302
randy.dawson@dymasys.com

About Dynamic Marketing Systems (DMS) 
DMS is a leading full-service interactive marketing, brand experience and technology transformation agency. Based in Atlanta (GA) with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture has helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their customers. Visit DiscoverDMS.com to learn more about our broad suite of services and solutions.