Insights

Today is April Fools’ Day—the one time of year when pranks are encouraged and deception is downright expected.

When it comes to legendary brands, Guinness doesn’t just pour pints—it pours legacy, culture and deep emotional resonance into every drop.

On June 28, 2024, Nike suffered the largest single-day stock price collapse in its history, wiping out $25 billion in market value. While sensationalist headlines blamed the ever-popular "woke marketing,"…

Valentine’s Day isn’t just for starry-eyed couples and grand romantic gestures; it’s also a great time to reflect on the love stories we share with…brands.

Company culture is what makes or breaks a workplace. If that’s a shock to your system, it’s time to take a hard look in your corporate mirror. It’s the vibe,…

Rebranding is often seen as a cosmetic exercise—a new logo, a refreshed slogan or a redesigned store. But for companies like Walmart, rebranding is far more than surface-level changes.

Welcome to 2025, where AI isn’t just knocking on marketing’s door—it’s barged in, raided the fridge and is now redecorating.

If you haven’t heard of debranding, it’s time to catch up. If your logo looks like an overworked relic from the early 2000s, then it's probably time to strip down…

Building brand equity is a painstakingly long process that requires heavy lifting and careful decision making. It’s easy to lose the pricing power and reputational capital you’ve worked diligently to…

Let’s get one thing straight: this isn’t just another critique riding the wave of backlash...