Insights

Last month, I walked the exhibit floor at Customer Contact Week (CCW) in Las Vegas—and let’s just say the AI identity crisis was alive and well. Booth after booth, brand…

In Part 1, we made the case that voice and tone aren’t just an afterthought in branding — they’re one of the most powerful (and most overlooked) tools in shaping…

Once upon a time, brands could exist in a blissful, apolitical vacuum. But those days are gone. Today, consumers demand more than just products—they expect values, stances and most importantly,…

On July 4, we celebrate independence. Freedom from tyranny. The birth of a bold new identity. A declaration—not just of autonomy, but of purpose, values and vision.

Imagine clocking into work and instantly forgetting your personal life. Then, at the end of the day, you forget your job even exists. For the employees of Lumon Industries in…

Once upon a time, brands could exist in a blissful, apolitical vacuum. But those days are gone. Today, consumers demand more than just products—they expect values, stances and most importantly,…

In today’s trust-driven marketplace, authenticity isn’t just a nice-to-have—it’s essential. Consumers are smarter and more skeptical than ever.

In today’s world, trust is everything. It’s the foundation of relationships, the fuel for loyalty and the key to long-term growth.

A brand isn’t just a logo, a tagline, or a marketing campaign—it’s an experience. It’s how customers, employees, and stakeholders feel when they interact with a company.

Digital and interactive marketing are often lumped into the same bucket of platforms, buzzwords and best practices.