Insights

From “Just Blew It” to “Just Do It” Again: Nike’s Wake-Up Call on Brand Authenticity

On June 28, 2024, Nike suffered the largest single-day stock price collapse in its history,…

Why We Love the Brands We Love

Valentine’s Day isn’t just for starry-eyed couples and grand romantic gestures; it’s also a great…

The Secret Sauce of Company Culture: Why Internal Comms Matter (More than Ever)

Company culture is what makes or breaks a workplace. If that’s a shock to your…

Beyond the Logo: Walmart’s Rebrand as a Reflection of Evolution & Authenticity

Rebranding is often seen as a cosmetic exercise—a new logo, a refreshed slogan or a…

Why Your Brand Is Losing to AI: The Human Element Missing in 2025 Marketing

Welcome to 2025, where AI isn’t just knocking on marketing’s door—it’s barged in, raided the…

Debranding 101

If you haven’t heard of debranding, it’s time to catch up. If your logo looks…