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The Vanishing Em Dash: The Rise and Fall of a Punctuation Legend — Brought to You by Our Robot Overlords
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The Vanishing Em Dash: The Rise and Fall of a Punctuation Legend — Brought to You by Our Robot Overlords

The Vanishing Em Dash: The Rise and Fall of a Punctuation Legend — Brought to You by Our Robot Overlords

Let me start with a confession: I’m unapologetically a fan of the em dash. Always…
How AI Is Transforming Google Search—and What to Do About Falling Organic Session Activity
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How AI Is Transforming Google Search—and What to Do About Falling Organic Session Activity

How AI Is Transforming Google Search—and What to Do About Falling Organic Session Activity

The rise of AI in Google Search is revolutionizing how users access information — and…
The Fine Art of Coloring Inside the Lines: Why Brand Compliance Isn’t Boring — It’s Branding’s Secret Weapon
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The Fine Art of Coloring Inside the Lines: Why Brand Compliance Isn’t Boring — It’s Branding’s Secret Weapon

The Fine Art of Coloring Inside the Lines: Why Brand Compliance Isn’t Boring — It’s Branding’s Secret Weapon

Brand guidelines get a bad rap. Somewhere along the line, they became known as the…
When Rebrands Go Wrong: Lessons from Cracker Barrel’s Misstep
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When Rebrands Go Wrong: Lessons from Cracker Barrel’s Misstep

When Rebrands Go Wrong: Lessons from Cracker Barrel’s Misstep

In Part 1, we made the case that voice and tone aren’t just an afterthought…
Why Nostalgia Is the Most Powerful (and Risky) Tool in Branding: Lessons from Cracker Barrel
Empty porch with rocking chairs and tables.
Why Nostalgia Is the Most Powerful (and Risky) Tool in Branding: Lessons from Cracker Barrel

Why Nostalgia Is the Most Powerful (and Risky) Tool in Branding: Lessons from Cracker Barrel

When you think of Cracker Barrel, what comes to mind? For most people, it’s the…
Icons Aren’t Optional: The Silent Workhorses of Brand Identity | Part 2: Iconography in the Wild – Who Nailed It, Who Fumbled It and Why It Matters
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Icons Aren’t Optional: The Silent Workhorses of Brand Identity | Part 2: Iconography in the Wild – Who Nailed It, Who Fumbled It and Why It Matters

Icons Aren’t Optional: The Silent Workhorses of Brand Identity | Part 2: Iconography in the Wild – Who Nailed It, Who Fumbled It and Why It Matters

In Part 1, we made the case that iconography isn’t fluff — it’s function. It’s…
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