PPT Solutions
Vertical: Customer Experience
Since 2013, PPT Solutions has served as a premier provider of client-centric, performance-based Customer Experience and Contact Center Consulting Solutions. A two-time Stevie® Award winner for Call Center Consulting Practice of the Year and Customer Service Solutions Technology Partner of the Year, they deliver a broad range of people, process and technology solutions customized to increase customer advocacy, enhance revenue, optimize operational efficiency and improve brand loyalty. In the spring of 2016, we partnered with PPT Solutions to develop a new brand that clearly differentiated them from the crowded CX and consulting marketplace. Over the course of several years, we redefined their brand experience and marketing strategy, helping them to become a market leader.
Above & Beyond Results
Received
2020 MARCOM Award for Excellence in Thought-Leadership, Marketing and Communications
Two-time Gold Stevie Award Winner for Call Center Consulting Practice of the Year & Customer Service Solutions Technology Partner of the Year
Business Growth
20
Recognized by Inc. 5000 as one of America’s fastest-growing companies with ~20% YOY growth
Solutions Provided
• Paradigm Brand and Culture Assessment
• Archetypal Mapping
• Logo
• Tagline
• Content Marketing Research and Development
• Marketing and Communications Development
• Corporate Statements (Mission and Vision)
• Brand Guidelines
• Presentations
• Internal and Trade Show Event Support
• Marketing Strategy
• Public Relations Coordination
• Social Media Management
• Website Management and Development
• Promotional Merchandise Strategy and Fulfillment
• Business Development Strategy and Development
• E-blasts
The Challenge
Making the leap from a small company to a premier industry leader is a significant challenge for any brand. In the crowded customer experience and business solutions consulting space, PPT Solutions was on the cusp of taking the next big step in their corporate growth but was in need of a unique and differentiating brand identity that precisely reflected their client-centric culture, enabling them to compete amongst the larger players in CX and business solutions landscape. In addition to building a dynamic industry-leading brand, Truelio was also tasked with transforming the company’s digital and print communications, content marketing, public relations and business development efforts as well as provide ongoing marketing support.
Before:
Our Strategy
Truelio worked closely with PPT Solutions’ leadership to explore the foundation of their brand. The process commenced with an archetypal assessment which created a foundation for a fully integrated rebranding initiative. Empowered with the company’s brand archetypes, Truelio developed an enhanced brand identity that externalizes PPT Solutions’ values and unique client care philosophy. We also developed and executed a complex multi-channel content marketing strategy that bolstered the organization’s brand awareness. In addition to providing day-to-day marketing support, Truelio developed an aggressive and successful business development strategy that further enhanced PPT Solutions’ brand equity.
After:
