ATLANTA, GA., April XX, 2025 — Truelio, a premier brand experience solutions partner, has officially launched its new thought leadership campaign, BrandCare, focused on helping companies assess, align and elevate their brand health through intentional strategy, cultural alignment and consistent customer experience.
The BrandCare campaign centers on the belief that a strong brand isn’t just a creative asset — it’s a core driver of business performance. When brands are misaligned, under-managed or disconnected from internal culture, they quietly work against growth and erode trust. BrandCare offers a path forward.
“The most successful brands aren’t static — they’re cared for,” said John Kauffman, CEO of Truelio. “Our goal with BrandCare is to provide organizations with the clarity and tools they need to proactively manage their brand health and ensure their brand is working for them, not against them.”
At the heart of the campaign is the Brand Health Diagnostic, a fast, click-based tool that gives businesses instant insight into the health of their brand identity, experience and alignment. The campaign also includes a series of articles, practical tools and case studies designed to help business leaders identify brand misalignment, close experience gaps and deliver on their brand promise.
“BrandCare is about turning insight into action,” added Brian Fallers, Chief Brand Officer at Truelio. “It’s about taking a consultative, trusted advisor approach to helping organizations understand where their brand stands today — and what’s possible tomorrow. We believe every brand deserves care, and every experience should earn trust. From brand transformation to digital strategy to elevating your online presence, this campaign showcases how we partner with organizations to strengthen their brand from the inside out — as both a strategic partner and a premier marketing services provider.”
Truelio is known for its strategic and collaborative approach to brand transformation, working with companies across industries to build brands that are clear, consistent and deeply connected to both internal culture and external audience expectations. This work is supported by Paradigm — a proprietary brand system that powers Truelio’s ability to uncover key brand truths, align strategy with culture and deliver cohesive brand experiences that drive connection and performance.
To experience the campaign and take the Brand Health Diagnostic, visit https://truelio.com/brandcare-diagnostic/.
About Truelio
Truelio is a brand experience solutions partner specializing in branding, digital marketing and technology solutions. Headquartered in Atlanta, GA, with a growing presence across the U.S., we are a team of creative strategists, brand specialists and digital innovators dedicated to transforming brands through meaningful experiences. For over two decades, our partnership-driven culture and strategic approach have helped some of the world’s top brands inspire growth, foster engagement and create a lasting impact for employees and customers alike. Learn more about our expertise and full suite of solutions at truelio.com.
About the Paradigm System
The Paradigm System is a proprietary, science-based framework that powers brand transformation by aligning organizational culture with authentic brand expression. Grounded in behavioral science, cultural analysis and archetypal theory, Paradigm reveals the underlying forces that shape how companies show up in the world—internally and externally. Through a data-informed process of discovery and alignment, Paradigm helps leadership teams uncover their brand’s true DNA, define its authentic voice and build lasting customer and employee loyalty. It’s not a surface-level fix—it’s a blueprint for branding from the inside out, delivering an authentic and definitively human brand and customer experience.
