Airline Co-Brand
Vertical: Air Travel
The problem we were asked to solve:
A major global airline wanted to increase employee engagement in their Call Centers with regards to participation in a co-brand credit card program. Their goal was also to increase the number of employees who were first-time participants.
Above & Beyond Results
Increase in credit card application volume
317
Increase in employees achieving one game token
236
Total employee participation increase
175
Our Strategy: A Gamification Solution
Truelio concepted a unique gamification strategy for a quarterly initiative to better engage the Call Center employees. The solution provides incentive game tokens based on participation throughout each quarter. It also includes an animated and interactive online platform for Call Center employees to redeem their game tokens at the end of the quarter for a variety of prizes. Each quarterly game has been designed with a unique theme and game token redemption process. The game has evolved over the past four years and grown to be an important component for driving engagement and participation of Call Center employees.
The Work
- Creative design
- Communications campaign strategy and deployment
- Project management
- Solution development
- Site redemption intelligence and programming
- Reporting
