American Veterinary Group
Vertical: Veterinary Care
What problem were we asked to solve
Veterinarians are a hot commodity, so veterinary groups like AVG must present a strong recruiting story to grab the best recruits from the few schools that produce them.
Fortunately, the company really is a compassionate, compelling gem that treats vets like individuals in a sea of corporate-bland behemoths who churn through them like butter. All they needed was to own their uniqueness.
We helped them discover it, and then strategically and consistently broadcast the message to the world.
Our brand narrative is now shared consistently by AVG’s recruitment and sales teams, allowing a clear value proposition to be communicated throughout the organization from top to bottom. It’s evident everywhere, especially in visible visual elements the company now takes to trade shows, like pull up banners, table skirts and printed collateral.