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Aleksey Glukhov

Oct 17
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Truelio Named to Fortune Media & Great Place To Work’s 2024 Best Workplaces in Advertising & Marketing List

By News No Comments

ATLANTA, GA., October 17, 2024 – Truelio, a leading brand experience solutions partner, today announced that it has been selected for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List.  This is the company’s first instance being named to the list, ranking in 26th place. The recognition and placement reflect Truelio’s stature as one of the best companies to work for in the country. Earlier this year, Truelio was recognized as a Great Place To Work-Certified™ company for a second consecutive year.

The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 9,000 employees at Great Place To Work Certified™ companies in the advertising and marketing industry.

“This achievement is a tribute to our employees and the culture they continue to support and nurture each and every day,” said John Kauffman, Truelio’s CEO. “Our success as a company is driven by our people and their amazing passion, respect and enthusiasm. This recognition is yet another reflection of their incredible work and dedication.”

The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 8.2 million employees this year alone.

Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status or other demographic identifier.

“Congratulations to the Best Workplaces in Advertising and Marketing,” says Michael C. Bush, CEO of Great Place To Work. “These companies not only outperform the average for their industry but have created workplaces that outshine the average in every category, proving the importance of building trust with workers, no matter the industry.”

Visit Truelio.com to learn more about the company’s unique culture and broad range of brand experience solutions.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience solutions partner specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

Jul 23
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Truelio Successfully Completes
SOC 2 Type 1 Audit

By News

Brand experience company joins an elite group of organizations that have met the highest standards for data security.

 

ATLANTA, GA., July 17, 2024 – Truelio, a leading brand experience company specializing in creative, branding, digital marketing and technology development solutions, announced today that it has successfully achieved SOC 2 Type 1 compliance. The SOC 2 is a rigorous compliance and auditing standard developed by the American Institute of Certified Public Accountants (AICPA) for service providers. The certification is designed to ensure that organizations manage customer data based on five “trust service principles”—security, availability, processing integrity, confidentiality and privacy. The conclusion of the 12-month project represents a significant milestone for Truelio underscoring its steadfast dedication to information security and data privacy for its partners.

“Achieving SOC 2 Type 1 compliance highlights our commitment to ensuring the highest level of data security for our partners. It assures them that we take data seriously and have established rigorous policies and procedures to safeguard it,” stated Brian Benavides, Truelio’s Chief Technology Officer. “We aren’t stopping here. With SOC 2 Type 1 completed, we’re even more excited to have already embarked on our SOC 2 Type 2 audit journey. SOC 2 Type 2 takes it a step further by evaluating the operational effectiveness of our controls over a period of time.”

“We believe that trust is built through transparency and consistent performance. Achieving SOC 2 Type 1 compliance and pursuing SOC 2 Type 2 certification are important steps in our mission to deliver the most secure and reliable services possible,” added John Kauffman, Truelio’s Chief Executive Officer. “We are committed to ongoing improvement and will continue to invest in our security with a goal of exceeding industry standards and delivering peace of mind to our partners.”

Visit our Truelio Trust Center to request access to our SOC 2 Type 1 Independent Service Auditor’s Report.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience company specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

Apr 30
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Truelio Earns Great Place To Work CertificationTM for a Second Consecutive Year

By News

ATLANTA, GA., April 30, 2024 – Truelio, a leading brand experience agency, announced today it has been recognized as a Great Place To Work-Certified™ company for a second consecutive year. As a global authority on workplace culture, employee experience and effective leadership, Great Place To Work® provides independent company assessments based entirely on feedback from employees about their workplace experience. Its Great Place To Work Trust Index® Survey revealed that 100 percent of Truelio’s employees consider the agency a great place to work, compared to just 57 percent at the typical U.S.-based company.

“This recognition is another tribute to our amazing team and their continued commitment to creating a workplace that’s collaborative, team-oriented and rewarding,” said John Kauffman, Truelio’s CEO and president. “We take our culture seriously with the understanding that it’s the foundation for everything we do.  Great cultures attract and retain talented and creative people, empowering us to deliver incredible results to our partners. Our recertification validates the success of this formula and our continual efforts to improve the lives of our employees. Employee happiness is our number one goal and we’re dedicated to delivering a culture where everyone feels appreciated and supported.”

The Great Place To Work recognition is based on an anonymous 60-factor survey that collects employee responses and comments to paint a thorough picture of the day-to-day work environment. “Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work.  She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Truelio stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified™ great workplace. Additionally, employees at Certified workplaces are 93 percent more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

Visit www.truelio.com to learn more about the company’s unique culture, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6302
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

About Great Place to Work Certification™

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work®

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

Dec 13
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YYE Merger BX Services Suite

Truelio Announces Merger with Yye Software and Launch of BX Services Suite TM

By News

ATLANTA, GA., December 6, 2023 – Truelio, a premier brand experience agency specializing in branding, digital marketing and technology solutions, announced today it recently merged with Yye Software (Yye), a Georgia-based software application development company specializing in web, mobile and desktop technology solutions. Over the past decade, Yye has served as a strategic partner for Truelio providing custom mobile and web application expertise and support to its growing partner base.

“The merger of Yye Software and Truelio marks a groundbreaking partnership, seamlessly fusing Yye’s cutting-edge technology with Truelio’s rich brand experience and creative prowess,” said John Kauffman, Truelio’s CEO and president. “The integration of both companies unites two distinct and complementary cultures. Most importantly, it enhances our ability to deliver groundbreaking software solutions and unparalleled value to our current partners and prospective clients.”

“Our blending of talent marks a strategic alliance that promises innovation, expanded marketing and design capabilities and an even stronger commitment to providing cutting-edge solutions in the ever-evolving technology landscape,” added Bill Young, Yye’s Owner. “This merger exemplifies our dedication to growth, customer satisfaction and re-shaping the future of software development.”

In addition to the Yye merger, Truelio also announced the launch of its new BX Services Suite™.  The suite is designed to demonstrate the broad, integrated brand experience solutions the agency provides, by streamlining them into intuitive productized service offerings.

“As we’ve grown our capabilities, it was important we establish a brand architecture that not only supports our expansive and evolving offerings, but succinctly expresses the wide-ranging solutions we provide to our partners,” said Brian Fallers, Truelio’s Chief Brand Officer. “In today’s omni-channel marketplace, delivering an integrated brand experience is more important than ever. Our BX Services Suite was inspired by our partners and their need to have holistic solutions that support their entire brand experience.”

Patrick Blanchard, VP of Interactive Marketing & Business Development added, “Whether in need of a single service solution or a range of options, our suite addresses the entire brand and marketing ecosystem and how our team can support it through a broad brand experience lens. It also provides us a clear direction as we strategize future product development and remain responsive to our evolving partner needs.”

Today’s announcements follow a monumental year for the agency. Truelio has greatly expanded its account services, digital marketing and technology teams and is in the process of augmenting its brand management and in-house creative departments. This year, the agency has experienced a 24% increase in employee growth and a 15% increase in revenue over 2022.  It was also recognized as a Great Place To Work-Certified™ company. Additional information on Truelio’s BX Services Suite is available at https://truelio.com/bx-services-suite/. To learn more about the company’s experience, capabilities and comprehensive branding, digital marketing and technology solutions, visit truelio.com.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier full-service brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

Feb 06
Love0

The Influence of Behavioral Science on Brand Identity Design

By Insights

Brian Fallers

Chief Brand Officer

Alex Glukhov

Creative Director

4 Simple Principles to Use in Your Branding Efforts

Imagine you’re at the grocery store, rushing to buy everything you need for tomorrow’s dinner. Navigating the aisles, you instinctively reach for many of the products without much thought or deliberation.

While price is certainly a factor in some instances, it’s proven that consumers rely on their emotions much more than practical information. Today’s marketplace is filled with endless product and service options — and branding is more important than ever. We (irrationally) spend more for branded products versus much less expensive generic options, even during economically challenging times. And it’s not by happenstance. For decades, behavioral science has revolutionized brand and consumer marketing.

Four Simple Behavioral Science Principles to Use in Your Branding Efforts

Humans Are Emotionally Connected

At the heart of our brand reasoning are two traits that are inherent in all of us—humans love stories and are emotionally drawn to characters (people). Research tells us that consumers perceive the same type of personality characteristics in brands as they do in other people. We humanize products. This emotional and often irrational behavior trait leads people to be more attracted to some personality types than others. It’s the reason why you reach for Campbell’s, Amy’s Kitchen or Progresso soup versus any of the other readily available generic alternatives. Product branding comes in the form of a logo, image and color palette with each supporting a narrative that connects more with our hearts rather than our minds. Whether on a large billboard or a soup label, it’s important that your brand experience conveys your story and emotionally connects with your target consumer.

Keep It Simple: More Visuals, Fewer Words

When it comes to branding and evoking emotion, dense copy is your enemy. Less work for your audience means greater engagement. Visuals can stimulate positive emotions and allow for more immediate processing. This means craftily controlling color and incorporating icons to support your messaging more efficiently. By making the messaging and design as simple as possible, you empower the consumer to establish an immediate emotional connection and focus on what’s most important. In short, simplifying your brand identity will simplify the customer experience—and consumers like simplicity.

Shapes and Colors Matter

Have you ever noticed the impact of shape and color? Brain research shows that a brand’s use of shapes can subconsciously affect how it is perceived. Curves are typically seen as more inviting, while sharp edges and angles symbolize power (and potentially create aversion). Meanwhile, the power of color can’t be understated. A research study from Xerox and Loyola College found that seeing a logo in color made it 39% more memorable than viewing the same logo in black and white. We also know that adding color to your blog posts, product guides, print collateral and other brand materials can increase brand recognition by 80% (Reboot, 2018).

Our Brains Enjoy Simple Challenges

As humans, we like to be challenged. Research on problem solving tells us that we get emotional rewards in the form of dopamine boosts when we solve problems. This can best be seen in logo design incorporating negative space and layered symbolism. The world’s most renowned logos contain much more than initially meets the eye. They tell a story on their own and challenge the consumer to mentally fill in a few simple gaps. Most importantly, they capture the imagination and become forever entrenched in the mind of your audience. In FedEx’s logo, the negative space between the “E” and “X” form an arrow. Amazon’s smiling arrow subtly notes the company has it all by connecting “a” to “z.” Last but not least, our Truelio logo contains a smile in the negative space between the “i” and the dot above. The “i” is designed to appear as a person, representing our people-first partnership approach. Click here to learn more about our brand story.

Truelio is Here to Help

No matter your brand vision, we understand that telling your story and capturing the hearts and minds of customers and prospects can be a daunting challenge. We’re here to help and would love to learn how we can inspire a brand experience that’s memorable, dynamic and authentically represents your culture and people.

Reach out
Dec 19
Love0
Truelio-geo2-thumb

3 Key Uses Cases for Location-Based Digital Marketing – Part 2

By Insights

In part one of this location-based marketing series, we provided an overview of our partnership with GroundTruth and the advantages of using their technology to revamp marketing strategies. In this second installment of the series, we dive into some specific benefits that our location-based digital marketing solutions offer and explore a few business niches that have experienced those benefits.

Truelio GroundTruth Partnership logos

Dynamic Campaigns for Weather-Dependent Businesses

One added benefit that has positively impacted the campaigns we run with GroundTruth is their inclement weather bid strategy. This can be an effective way for car wash locations, sporting events, outdoor music festivals or even parks to adjust or even pause campaigns that are affected by weather events.

For instance, a global golf club manufacturer turned to us for help with its location-based marketing. In developing these campaigns, we needed to geo-target private and public golf clubs in North America to show advertising related to a specific product category to a contextually relevant audience. We found that we could achieve our strategy with a stunning visual static display and video content.

But what happens when it rains or is too cold for play? We would automate our bid strategy to increase our acceptable CPM (cost per thousand impressions) to display on mobile devices at the company’s locations or retail locations that sell the golf brand’s product line. This could include stores like the PGA Tour Superstore. We would then pause our campaigns at golf clubs affected by the weather event.

Helping Veterinary Care Practices Drive Increased Visits

Our team has also found great applications for GroundTruth location-based digital marketing within the veterinary care industry. We advertise online for a chain of veterinary clinics around the southeastern United States. The tools at play for these campaigns include Google Ads for direct response search campaigns, Google Display Network, the Meta Universe (including Facebook and Instagram advertising) and, of course, GroundTruth.

Using these tools, we show ads that communicate the value of the practice between the referenced platforms. We also track conversions using Google Tag Manager event tracking. Next, we push those conversion click activity events, such as click-to-call and click-to-navigate; then we reserve your spot in Google Analytics, which is the bible of our campaign reporting. GroundTruth can also report the store visit metrics because an impression on a mobile device resulted in the targeted customer visiting an actual veterinary clinic location. That’s super cool, right?

Urgent Vet Truelio Ad work

Boosting Sales for Building Products

We use the same approach discussed above for the sale of building products. We provide website development, SEO, and paid media services for several large exterior cladding building product manufacturers.

While one might think that stone veneer or brick is not the sexiest product category in the world, we absolutely love it! Our team has worked to modernize the approach to paid media advertising for building product brands. In the process, we use the same combination of Google, Meta and GroundTruth. At the same time, we display stunning visuals and track in-store conversions in dealer and distributor locations across North America and Canada.

Eldorado Stone, Cultured Stone Truelio Ad Work

Get the Results You Want with Killer Solutions

Location-based digital marketing is constantly evolving. The technologies that power this amazing tool for digital marketers are becoming more robust and effective. Our job as marketers is to use the tool as intended while finding new ways to leverage the technology for our clients.

We constantly dig deep into our creative capabilities to apply stunning aesthetics, competitive offers and strategic solutions to the problems experienced by our clients’ customers. We strive to attract, persuade and convert new business every day. GroundTruth is a big part of this mission. We are thankful for the partnership we share with them as they help us get real results for our clients. Truelio, together with GroundTruth, can develop a customized location-based digital marketing solution that’s right for you.

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