Aleksey Glukhov

ATLANTA, GA., October 17, 2024 – Truelio, a leading brand experience solutions partner, today announced that it has been selected for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List.  This is the company’s first instance being named to the list, ranking in 26th place. The recognition and placement reflect Truelio’s stature as one of the best companies to work for in the country. Earlier this year, Truelio was recognized as a Great Place To Work-Certified^™ company for a second consecutive year.

The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 9,000 employees at Great Place To Work Certified™ companies in the advertising and marketing industry.

“This achievement is a tribute to our employees and the culture they continue to support and nurture each and every day,” said John Kauffman, Truelio’s CEO. “Our success as a company is driven by our people and their amazing passion, respect and enthusiasm. This recognition is yet another reflection of their incredible work and dedication.”

The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 8.2 million employees this year alone.

Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status or other demographic identifier.

“Congratulations to the Best Workplaces in Advertising and Marketing,” says Michael C. Bush, CEO of Great Place To Work. “These companies not only outperform the average for their industry but have created workplaces that outshine the average in every category, proving the importance of building trust with workers, no matter the industry.”

Visit Truelio.com to learn more about the company’s unique culture and broad range of brand experience solutions.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience solutions partner specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

Brand experience company joins an elite group of organizations that have met the highest standards for data security.

ATLANTA, GA., July 17, 2024 – Truelio, a leading brand experience company specializing in creative, branding, digital marketing and technology development solutions, announced today that it has successfully achieved SOC 2 Type 1 compliance. The SOC 2 is a rigorous compliance and auditing standard developed by the American Institute of Certified Public Accountants (AICPA) for service providers. The certification is designed to ensure that organizations manage customer data based on five “trust service principles”—security, availability, processing integrity, confidentiality and privacy. The conclusion of the 12-month project represents a significant milestone for Truelio underscoring its steadfast dedication to information security and data privacy for its partners.

“Achieving SOC 2 Type 1 compliance highlights our commitment to ensuring the highest level of data security for our partners. It assures them that we take data seriously and have established rigorous policies and procedures to safeguard it,” stated Brian Benavides, Truelio’s Chief Technology Officer. “We aren’t stopping here. With SOC 2 Type 1 completed, we’re even more excited to have already embarked on our SOC 2 Type 2 audit journey. SOC 2 Type 2 takes it a step further by evaluating the operational effectiveness of our controls over a period of time.”

“We believe that trust is built through transparency and consistent performance. Achieving SOC 2 Type 1 compliance and pursuing SOC 2 Type 2 certification are important steps in our mission to deliver the most secure and reliable services possible,” added John Kauffman, Truelio’s Chief Executive Officer. “We are committed to ongoing improvement and will continue to invest in our security with a goal of exceeding industry standards and delivering peace of mind to our partners.”

Visit our Truelio Trust Center to request access to our SOC 2 Type 1 Independent Service Auditor’s Report.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience company specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

ATLANTA, GA., April 30, 2024 – Truelio, a leading brand experience agency, announced today it has been recognized as a Great Place To Work-Certified^™ company for a second consecutive year. As a global authority on workplace culture, employee experience and effective leadership, Great Place To Work^® provides independent company assessments based entirely on feedback from employees about their workplace experience. Its Great Place To Work Trust Index^® Survey revealed that 100 percent of Truelio’s employees consider the agency a great place to work, compared to just 57 percent at the typical U.S.-based company.

“This recognition is another tribute to our amazing team and their continued commitment to creating a workplace that’s collaborative, team-oriented and rewarding,” said John Kauffman, Truelio’s CEO and president. “We take our culture seriously with the understanding that it’s the foundation for everything we do.  Great cultures attract and retain talented and creative people, empowering us to deliver incredible results to our partners. Our recertification validates the success of this formula and our continual efforts to improve the lives of our employees. Employee happiness is our number one goal and we’re dedicated to delivering a culture where everyone feels appreciated and supported.”

The Great Place To Work recognition is based on an anonymous 60-factor survey that collects employee responses and comments to paint a thorough picture of the day-to-day work environment. “Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work.  She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Truelio stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified™ great workplace. Additionally, employees at Certified workplaces are 93 percent more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

Visit www.truelio.com to learn more about the company’s unique culture, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6302
randy.dawson@truelio.com

About Truelio 

Truelio is a premier brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

About Great Place to Work Certification™

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work®

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

ATLANTA, GA., December 6, 2023 – Truelio, a premier brand experience agency specializing in branding, digital marketing and technology solutions, announced today it recently merged with Yye Software (Yye), a Georgia-based software application development company specializing in web, mobile and desktop technology solutions. Over the past decade, Yye has served as a strategic partner for Truelio providing custom mobile and web application expertise and support to its growing partner base.

“The merger of Yye Software and Truelio marks a groundbreaking partnership, seamlessly fusing Yye’s cutting-edge technology with Truelio’s rich brand experience and creative prowess,” said John Kauffman, Truelio’s CEO and president. “The integration of both companies unites two distinct and complementary cultures. Most importantly, it enhances our ability to deliver groundbreaking software solutions and unparalleled value to our current partners and prospective clients.”

“Our blending of talent marks a strategic alliance that promises innovation, expanded marketing and design capabilities and an even stronger commitment to providing cutting-edge solutions in the ever-evolving technology landscape,” added Bill Young, Yye’s Owner. “This merger exemplifies our dedication to growth, customer satisfaction and re-shaping the future of software development.”

In addition to the Yye merger, Truelio also announced the launch of its new BX Services Suite™.  The suite is designed to demonstrate the broad, integrated brand experience solutions the agency provides, by streamlining them into intuitive productized service offerings.

“As we’ve grown our capabilities, it was important we establish a brand architecture that not only supports our expansive and evolving offerings, but succinctly expresses the wide-ranging solutions we provide to our partners,” said Brian Fallers, Truelio’s Chief Brand Officer. “In today’s omni-channel marketplace, delivering an integrated brand experience is more important than ever. Our BX Services Suite was inspired by our partners and their need to have holistic solutions that support their entire brand experience.”

Patrick Blanchard, VP of Interactive Marketing & Business Development added, “Whether in need of a single service solution or a range of options, our suite addresses the entire brand and marketing ecosystem and how our team can support it through a broad brand experience lens. It also provides us a clear direction as we strategize future product development and remain responsive to our evolving partner needs.”

Today’s announcements follow a monumental year for the agency. Truelio has greatly expanded its account services, digital marketing and technology teams and is in the process of augmenting its brand management and in-house creative departments. This year, the agency has experienced a 24% increase in employee growth and a 15% increase in revenue over 2022.  It was also recognized as a Great Place To Work-Certified™ company. Additional information on Truelio’s BX Services Suite is available at https://truelio.com/bx-services-suite/. To learn more about the company’s experience, capabilities and comprehensive branding, digital marketing and technology solutions, visit truelio.com.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier full-service brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.