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Truelio

Oct 02
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Truelio Unveils “Because Every Experience Matters” Brand Campaign

By News

The new campaign highlights the company’s brand vision while celebrating its two decades of growth as a partnership-focused solutions provider

ATLANTA, GA, October 8, 2024 – Truelio, a leading brand experience solutions partner, today unveiled a new brand campaign entitled “Because Every Experience Matters.” The campaign spotlights Truelio’s two-decade history as a solutions partner and reinforces the company’s commitment to helping businesses solve their most pressing business challenges. “Because Every Experience Matters” also highlights Truelio’s focus on delivering innovative, transformative and collaborative-based solutions and services to its growing partner base.

“This campaign is about our partners and recognizes the incredible challenges business leaders face on a daily basis,” said John Kauffman, Chief Executive Officer, Truelio. “Since our rebrand initiative in 2022, we’ve experienced amazing growth across our organization. We’ve added incredible new talent to the team, diversified our services and implemented technology advancements with one focus in mind – to support the evolving needs of our partners by delivering solutions and insights that inspire growth. We’re not your traditional ‘agency.’ This campaign celebrates precisely that – our maturity, thought leadership and dedication to delivering results to the companies that trust us on an everyday basis. It’s also about holding ourselves to a higher standard and always striving to be better. ‘Because Every Experience Matters’ leans into our 20-year history as a solutions partner, reconfirms our vision and serves as a continual reminder to our amazing partners and employees that every experience truly matters – and we’re here to support them in their journey.”

“Authentic brands evolve. Since our rebranding, we’ve been strategic in cultivating an identity and infrastructure to support this campaign vision,” added Brian Fallers, Chief Brand Officer, Truelio. “’Because Every Experience Matters’ is a culture mantra for our team and demonstrates a solutions focus that’s organic to who we are as an organization. At its essence, this campaign reinforces the collective experience and expertise that makes us unique, while recommitting to delivering the holistic, insightful and results-based solutions our partners have come to depend on us for over the years.

“’Because Every Experience Matters’ is a reflective new take on our journey, highlighting our growth and commitment to forging amazing partnerships,” stated Aleksey Glukhov, Creative Director and Vice President of Creative Services, Truelio. “It’s full of intention — every element speaks to our focus on creating meaningful experiences. Our website has been fully redesigned to reflect this shift, offering a cleaner, more narrative-driven experience that invites visitors to explore who we are, the work we do and the thought leadership we embody. This isn’t just a new look; it’s our maxim, our ethos. It’s a whole new level of thought leadership, confidence and immense, purposeful creativity.”

Slide to see the before and after and then explore the rest of the new site for yourself.

old website New website

The company added that the campaign is part of a broader strategy to enhance the frequency and depth of its thought leadership.  A series of digital outreach campaigns are planned to highlight the company’s renewed commitment to being a trusted brand experience solution partner for the business world.

 

campaign

Today’s announcement marks an eventful period for Truelio as they recently achieved SOC 2 Type 1 compliance and were recognized as a Great Place To Work-Certified™ company for a second consecutive year. The company also has additional news announcements planned in the coming weeks. “This is an exciting chapter for our employees and partners as we continue to grow our footprint and brand experience capabilities,” added Kauffman.

Visit Truelio.com to learn more about the campaign and the company’s broad range of brand experience solutions.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

 About Truelio 

Truelio is a premier brand experience solutions partner specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.  

 

Apr 05
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Truelio Formally Launches Corporate Training and Event Management as a New Service Offering

By News

ATLANTA, April 6, 2023 – Truelio, a leading brand experience, digital marketing and technology transformation agency, formally announced today the addition of corporate training and event management to its broad suite of agency services.

“As a brand experience agency, expansion into the corporate event planning and management space was a natural evolution for us. Collectively, our team has over five decades of experience managing events of all sizes and types, ranging from large conferences to corporate meetings and retreats,” said John Kauffman, Truelio’s CEO and president. “We’re also pleased to offer corporate training as a service, especially helping contact centers increase profitability through enhanced agent performance.  We have a very specialized understanding of the contact center and customer experience industries. This knowledge, combined with our co-brand partnership experience, provides a unique advantage to our partners.”

Truelio’s corporate training and event management service encompasses a broad range of expertise and experience including:

  • Program Strategy, Branding and Design
  • Content Creation and Design
  • Location and Venue Management
  • Registration Management
  • Logistics Management
  • Pre- and Post-Event Marketing
  • Onsite Management

Additionally, Truelio offers a proprietary event technology platform allowing for online registration management and real-time text communications across the entire event experience (pre-event, during the event and post-event). Truelio also offers a microlearning mobile app designed to optimize engagement and learning during and following an event/training program.  A detailed description of Truelio’s corporate training and event management service can be found at truelio.com/event-solutions/.

Today’s announcement marks another milestone in the evolution of the company. In October 2022, the agency revealed the Truelio name and brand after over a year of planning and development. Shortly thereafter, it launched TruelioCares, a philanthropic division of the agency designed to give back to its employees’ communities. Visit www.truelio.com to learn more about the company’s brand story, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
randy.dawson@truelio.com

About Truelio 

Truelio is a premier full-service brand experience, digital marketing and technology transformation agency. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture has helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit www.truelio.com to learn more about our experience, expertise and broad suite of marketing and technology solutions.

Dec 25
Love0

Channels Are for TVs, Not Digital Marketing

By Insights

How things have changed over the past decade. Remember those simpler times when there were only a handful of smartphones to choose from and social media was more about connecting better with friends and family. As technology continues to redefine people’s behaviors, the information pool grows deeper by the day making it more difficult than ever to keep your interactive marketing in step with the consumer experience. The days of siloed SEO, paid media, email marketing and social media marketing campaigns being haphazardly deployed just don’t cut it any longer. All digital channels have now combined into one integrated ecosystem — and it’s critical this ecosystem is founded on a cohesive and responsive strategy.

The goal of any interactive marketing strategy should be to integrate interactive storytelling through layered targeting with a customized creative design that’s based on end-user behavior. Sound complicated? Well, it doesn’t have to be. More simply stated, layered targeting is the application of incremental “filters” to drill down to smaller audiences with very specific attributes. Below are a few of the more common layered targeting filters.

What is interactive marketing?

Interactive marketing is a marketing strategy that focuses on one-to-one interaction and customer communication. It involves marketing efforts based on consumer behavior, which distinguishes it from traditional forms of marketing.

Puzzle Pieces

In-Market Audiences

Google’s pre-defined list of 508 verticals in which users have shown some intent to purchase or convert.

Affinity Audiences

Groups of customers who are likely to have a strong interest in your products and services. They can include a wide range of lists from “sports fans” to “luxury travelers.”

Contextual Keyword

A digital advertising targeting tactic that enables you to target URLs based on keywords that appear within website pages. The key with this type of targeting is to increase the likelihood that your digital ad will appear to those users who are most apt to purchase your product or service.

Analytics

Analytics

Analytics is one, if not the most important component of your interactive marketing strategy. Long gone are the Mad Men days of the 1960s when decisions were largely based on a combination of creativity and guesswork. Today’s sophisticated reporting tools provide the ability to better understand audience behavior, improve strategies and overall delivery insights that lead to improved decision-making.

Our team assists CMOs and digital marketing coordinators, as well as business owners, by helping them determine the correct strategic partners, channels, tools and strategies for success. We know analytics, we know web-based analytics software, and we benchmark everything. We work with our partners to determine where the pearls of actionable data reside in their analytics and reporting. We then use this data to construct campaigns based on what the end user intelligence tells us works and doesn’t work. Testing is the secret sauce when it comes to analytics.

We actually love to do research and the opportunity to closely study your customer, competition, web presence, past SEO and paid efforts and goals for the future. We also help you determine offers or value propositions that attract, persuade and convert new business.

SEO

Search Engine Optimization (SEO)

How important is SEO? About 93% of online experiences start with a search engine. While you may have some understanding of how SEO works, even some of the savviest marketers don’t have a firm understanding of its many complexities. Our analytics and SEO specialists will define a benchmark for how you perform across the search engine landscape. We then use this performance benchmark to establish an SEO strategy that includes content initiatives, SEO element creation and installation, structured data markups and proper site architecture for optimum crawl-ability. Once defined, we develop a plan for ongoing SEO maintenance to empower your quest for web domination. It’s important to keep in mind that there’s a big World Wide Web out there. That’s why we work to build local citations and ensure that your business information is streamlined in all available directories and aggregators.

Paid Media

Paid Media Expertise

There are endless opportunities to interject your message while your potential customer or client searches the Web. This can be accomplished at the keyword level or by contextual targeting. Is your customer in the market to buy a home, a car or a B2B enterprise software suite? We use interactive tools, Google Ads, Microsoft Ads, AdRoll, Facebook, Instagram, Twitter, LinkedIn and GroundTruth as part of our paid media strategy. We also utilize a suite of additional demand-side platforms, or DSPs, which provide advertisers the ability to control and maximize the impact of multiple ads with a single interface. In short, all of these great tools enable us to optimally position your message to answer user searches and increase your online traffic.

One of our specialties is geofencing ad campaigns. Need to market to a company or a list of prospective customers? We use technology that helps us market your message to the right person, at the right time, in the right location, on the right device with the right offer or solution. Did your customer or client click an ad or visit your website? Well good! Let’s just add them into a retargeting list and continue to speak to them online about the product or service they engaged with.

Email and marketing Automation

Email and Marketing Automation

Any successful interactive marketing strategy begins with delivering highly relevant and timely messaging. Leveraging the best email automation tool for your needs can make or break your success. We use marketing automation and CRM software to help you drive more leads, convert leads to sales and prove ROI. We work with HubSpot, Emma, Cheetah, Mailchimp, Constant Contact, Klaviyo and other email and marketing automation software providers to drive revenue through intelligent campaigns. We can provide you with the CRM and marketing automation software that works best for your operating environment.

Email and marketing Automation

Social Media Advertising

As a culture, we tend to share a lot about ourselves through social media channels like Facebook, Instagram, LinkedIn and Twitter. Have you ever wondered what they do with the data? While a hot political topic of conversation over the years, there is one important reality to understand. The collection of all this data provides advertising agencies and brands the ability to market based on audience segmentation, interest categories, affinity categories and geography, all combined with basic demographics.  This helps marketers present their brand in front of potential customers or clients where they already spend a good deal of their time.

Truelio logo

Why Truelio?

We understand that advertising on the internet can be overwhelming. Our team of digital experts has worked with Fortune 500 companies, as well as B2C, e-commerce and B2B companies in the small and midsize business market. We conceptualize amazing creative, drive technology to benchmark, and deliver campaigns that produce multiple customer touch points.  Most importantly, our campaigns deliver powerful results.  Contact us today to learn how we can help you develop and manage your interactive marketing strategy.

Dec 13
Love0

Use Location-Based Marketing to Put Your Brand on the Map – Part 1

By Insights

Location-based marketing is a significant part of any digital marketing strategy today. It works incredibly well for retail campaigns and drives in-store visits in restaurants, car dealerships and consumer brand locations across the globe. We have also established additional ways this technology and tactic can work beyond merely driving traffic into storefronts.

There are some questions worth focusing on with this technology, such as “How?” and “Why?”

The creative or offer in the marketing message must be stunning to break through the digital noise on all the devices that keep consumers connected. But what about the data? Are there privacy concerns? These and other questions make it important to understand what location-based marketing is all about today and how you can make the most of this strategy.

How Truelio and GroundTruth Take Location-Based Marketing to the Next Level

Most agencies like to hide the tools of their trade behind a white-label wall. At Truelio, we like to explain to our clients how the proverbial sausage is made. Transparency is a creed that we live by.

Regarding location-based marketing, we have a strategic partnership with a company called GroundTruth. GroundTruth uses a combination of first-party data and mobile device location to target prospective audiences based on where they go in the physical world; it also considers the specific market segments to which those audiences belong. This enables businesses to hyper-target their audiences using consistently accurate and relevant information.

Truelio GroundTruth

How It Works

Let’s say that I am a male in his early 40s who works in the marketing and advertising industry. I like craft beer, the outdoors, great food and Americana music. Also, I geek out on cooking videos on YouTube, Instagram and TikTok. So, if there is an opportunity for a craft beer brand to market to me with the IPA du-jour, they have found their match.

But how exactly do they identify me by location? If my device has been near a microbrewery, pub, or package shop, and I fit the targeting criteria, BOOM! The brand, in this case, can advertise to me. If I enter the location that sells their version of the craft beer du-jour, then a store visit occurs within the conversion zone set up within the campaign.

That’s right—analytics shows a probable conversion at the point of sale when there is no connection between campaign attribution and the point-of-sale system within the retail location.

Helping Local Businesses Connect With All Audiences

The partnership between Truelio and GroundTruth aims to supercharge businesses’ location-based marketing efforts. With the ever-changing marketing landscape, including the disappearance of third-party cookies, brands must be able to adapt accordingly. With the help of solutions from Truelio and GroundTruth, you’ll be able to get the best results from your marketing campaigns with the latest innovations.

Whether you’re a smaller business looking to dominate a specific service area or a larger company looking to branch out nationally or internationally, our location-based marketing tools give you what you need to flourish.

Discover the Benefits of Working With Truelio and GroundTruth

There are plenty of ways you can benefit from our solutions to improve your location-based marketing strategy. For example, you can use our inclement weather bid strategy to advertise weather-dependent businesses at the right time. A variety of industries also get the help they need to reach their audiences and drive traffic, including everything from veterinary care to construction.

Do you want to learn more about how our partnership with GroundTruth is revolutionizing location-based marketing for businesses of all kinds? If so, then tune into part two of this series to explore these tools in greater depth.

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Because Every Experience Matters