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The new campaign highlights the company’s brand vision while celebrating its two decades of growth as a partnership-focused solutions provider
ATLANTA, GA, October 8, 2024 – Truelio, a leading brand experience solutions partner, today unveiled a new brand campaign entitled “Because Every Experience Matters.” The campaign spotlights Truelio’s two-decade history as a solutions partner and reinforces the company’s commitment to helping businesses solve their most pressing business challenges. “Because Every Experience Matters” also highlights Truelio’s focus on delivering innovative, transformative and collaborative-based solutions and services to its growing partner base.
“This campaign is about our partners and recognizes the incredible challenges business leaders face on a daily basis,” said John Kauffman, Chief Executive Officer, Truelio. “Since our rebrand initiative in 2022, we’ve experienced amazing growth across our organization. We’ve added incredible new talent to the team, diversified our services and implemented technology advancements with one focus in mind – to support the evolving needs of our partners by delivering solutions and insights that inspire growth. We’re not your traditional ‘agency.’ This campaign celebrates precisely that – our maturity, thought leadership and dedication to delivering results to the companies that trust us on an everyday basis. It’s also about holding ourselves to a higher standard and always striving to be better. ‘Because Every Experience Matters’ leans into our 20-year history as a solutions partner, reconfirms our vision and serves as a continual reminder to our amazing partners and employees that every experience truly matters – and we’re here to support them in their journey.”
“Authentic brands evolve. Since our rebranding, we’ve been strategic in cultivating an identity and infrastructure to support this campaign vision,” added Brian Fallers, Chief Brand Officer, Truelio. “’Because Every Experience Matters’ is a culture mantra for our team and demonstrates a solutions focus that’s organic to who we are as an organization. At its essence, this campaign reinforces the collective experience and expertise that makes us unique, while recommitting to delivering the holistic, insightful and results-based solutions our partners have come to depend on us for over the years.
“’Because Every Experience Matters’ is a reflective new take on our journey, highlighting our growth and commitment to forging amazing partnerships,” stated Aleksey Glukhov, Creative Director and Vice President of Creative Services, Truelio. “It’s full of intention — every element speaks to our focus on creating meaningful experiences. Our website has been fully redesigned to reflect this shift, offering a cleaner, more narrative-driven experience that invites visitors to explore who we are, the work we do and the thought leadership we embody. This isn’t just a new look; it’s our maxim, our ethos. It’s a whole new level of thought leadership, confidence and immense, purposeful creativity.”
