4 Simple Principles to Use in Your Branding Efforts
Imagine you’re at the grocery store, rushing to buy everything you need for tomorrow’s dinner. Navigating the aisles, you instinctively reach for many of the products without much thought or deliberation.
While price is certainly a factor in some instances, it’s proven that consumers rely on their emotions much more than practical information. Today’s marketplace is filled with endless product and service options — and branding is more important than ever. We (irrationally) spend more for branded products versus much less expensive generic options, even during economically challenging times. And it’s not by happenstance. For decades, behavioral science has revolutionized brand and consumer marketing.
Four Simple Behavioral Science Principles to Use in Your Branding Efforts
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No matter your brand vision, we understand that telling your story and capturing the hearts and minds of customers and prospects can be a daunting challenge. We’re here to help and would love to learn how we can inspire a brand experience that’s memorable, dynamic and authentically represents your culture and people.